The Global Salesforce Functional Lead is responsible for defining, governing, and leading the end-to-end functional design and implementation of Fluidra’s global Salesforce platform across all major clouds, including Sales Cloud, Service Cloud, Marketing Cloud, Field Service, Revenue Cloud (CPQ), and Experience Cloud.
This role acts as the primary functional authority within the Global Salesforce CRM Center of Excellence (CoE), owning the global template, ensuring consistency across regions, and driving alignment between business strategy and Salesforce capabilities.
The Global Salesforce Functional Lead leads a team of Business Analysts and acts as the key counterpart to business process owners, IT leadership, and implementation partners, ensuring scalable, standardized, and high-quality solutions across the entire Lead-to-Cash and Service lifecycle.
Main Assignments:
- Own and govern the end-to-end functional design of Fluidra’s global Salesforce ecosystem across all clouds (Sales, Service, Marketing, Field Service, Revenue Cloud, Experience Cloud).
- Define and evolve the global Salesforce template, ensuring standardization, scalability, and reuse across regions and business units.
- Act as the ultimate functional decision authority for Salesforce-related initiatives.
- Ensure alignment between Salesforce capabilities and global business processes (Lead-to-Cash, Issue-to-Resolution, Field Service, Customer Engagement).
- Act as the primary functional partner to global business stakeholders and process owners.
- Lead global workshops and design sessions to align business needs with standardized Salesforce solutions.
- Challenge and guide stakeholders toward standardized, value-driven solutions rather than local customizations.
- Translate business strategy into a clear Salesforce functional roadmap.
- Lead, mentor, and develop a team of Salesforce Business Analysts.
- Provide functional guidance, quality assurance, and coaching on requirements, solution design, and best practices.
- Ensure consistency in documentation, user stories, and functional deliverables across the team.
- Foster a culture of continuous improvement, ownership, and accountability within the functional team.
Required:
Bachelor’s degree in Information Technology, Business Administration, or related field
Appreciated:
Master’s degree
Salesforce certifications (e.g., Application Architect, Service Cloud Consultant, Sales Cloud Consultant)
Additional certifications in CPQ, Field Service, or Marketing Cloud
Required:
- 8–10+ years of experience in Salesforce functional roles
- Proven experience leading end-to-end Salesforce implementations
- Strong experience across multiple Salesforce Clouds (Sales, Service, Experience, etc.)
- Experience in global, multi-entity environments
Demonstrated experience managing stakeholders and leading functional teams
Appreciated:
Experience with Revenue Cloud (CPQ) and pricing processes
Experience with Field Service implementations
Experience with Marketing Cloud and customer engagement journeys
Exposure to AI capabilities within Salesforce (e.g., Agentforce)
Experience in industrial or manufacturing environments
Skills:
- Deep functional expertise across the Salesforce ecosystem
- Strong solution design and systems thinking
- Excellent stakeholder management and communication skills
- Leadership and team development capabilities
- Ability to balance strategy and hands-on execution
- Strong analytical and problem-solving mindset
- Ability to operate in complex, fast-paced, global environments